trAIDe / GIZ

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A NEW CHALLENGE TO CREATE BRANDS

Listen to Kennedy’s speech to send a man on the moon. You can get the formula to inspire people for challenges. New products, invented today in Silicon Valley will tomorrow invade our markets to create brands. See more in video 1.

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THE PROCESS OF BRANDBUILDING UNVEILED

”Understand that a brand is identical to a village“ explains Kay Wiedemann. With this idea he analyses famous commercials to align them with his tree level ”metaplan“ – a grid to balance the contents for brand builing. See more in video 2.

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